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A pixel is as tiny as a dot which you can draw using a mechanical pencil, the smallest mark you could possibly draw. Imagine 0.0104 inches single dot ruining your life. Yes, it can happen to you, this is how to stop hackers, scammers, and companies from knowing you opened an email and use it against you?
What is Pixel Tracking?
Cybercriminals are constantly improvising and coming up with new weapons to target innocent users, pixel tracking is an addition to it. It is an HTML code used by hackers to load when the user visits a website or opens an email. It helps to track user behavior and conversions. Advertisers can acquire data for online marketing web analysis or email marketing. The data collected using log file analysis, long data evaluation, or appropriate analytical tools can be used for various purposes such as retargeting.
This makes it’s important you take control of your email. More and more cybercriminals are picking up pixel tracking as we have become smart enough to detect the regular con artists and phishing spam. Also, we now have better tools that help stop such attacks.
Users are not very much aware of pixel tracking, we will explain to you how it works before getting into what to do about it.
How pixel-tracking works
How to detect an email scam or phishing attack?
- Writer requests that you enter personal information.
- Unknown sender (“From” address).
- Instructions require immediate attention.
- Poor spelling or grammar.
- Requests you click on a link.
In spite of being extra cautious, we still tend to miss out on details. The pixels are generally embedded within the body of an email in the form of microscopic computer code. The code is meant to track a large amount of personal information, which includes the number of times you open an email, which operating system you use, the time you opened the email, your IP address, and what type of device you used to open the email.
All this information is leaked without you even having to click on any links or even respond, everything is automatic. This enables marketers, advertisers, and other companies to collect data about you.
Pixel tracking is legal, most of the consumers have perhaps never heard of it. Collecting information for marketing purposes without the user’s consent is considered bad and now pixel tracking allows cybercriminals with yet another surveillance tool to know what you are doing online.
Pixel tracking has been around for a long time but it only came to the limelight after the 2006 incident. A lawsuit revealed HP employed a commercial email tracking service to trace an email sent to a reporter in an attempt to uncover her source.
Pixel tracking is now being used by many, consumers, data protection advocates, and industry leaders have raised user privacy concerns and want regulations placed to limit technologies such as pixel tracking. We will discuss how you can take steps to avoid this marketing trap.
How to block Pixel Tracking
You can easily block Pixel Tracking by blocking images from displaying in your emails. If the pixel is not displayed means the code will not work. Tap or click to know how to Disable Email Image Loading to stop getting tracked.
How to track who is tracking you?
If you think you are being tracked you can find out who is tracking you. Browser extensions such as PixelBlock will help you block tracking pixels, you will receive an alert indicating the email that contains the tracking code. Ugly Mail is also another similar extension available for
All you need to do is download this easy to install extension and know-how prevalent pixel-tracking is.
Other steps to protect yourself
- Do not click on any links within an email from an unknown sender, as it may contain hidden pixel tracking codes embedded in it.
- Emails from unknown senders can also lead to malware, phishing schemes, and any number of other malevolent things.
- Do not enter the email address in promotional emails, even for popular sites such as Facebook or Amazon. Chances are, the email is tracking your response.
Twitter has been known to have used your phone number and emails to sell targeted ads. The suggestions we have mentioned do not guarantee you will be eliminated from the risk of getting hacked. Surely it is your best chance to stay secure and protect your privacy online by reducing your inbox from such tracking emails via awareness and taking the steps mentioned above.