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Visa announces the NFT creator program and partners with artist Mican Johnson to support the creator economy. Earlier Visa made a high-profile purchase of CryptoPunk NFT and now with the latest announcement of its NFT creator program, Visa wants to educate digital creators on the high rising market and its potential.
Also, it has teamed up with renowned NFT artist Micah Johnson to help digital creators learn more about NFTs and cryptocurrency. With these efforts, Visa aims to “lower the barrier to entry” as NFTs are said to make it easier to monetize talent and build businesses.Under the new program, Visa will recruit creators interested in monetizing their content in the form of an NFT, via open call. The firm will choose the initial class from the applications received. They will be offered consultations on navigating the world of the blockchain and sponsor the creators’ work. You can apply for the NFT Creator Program here.
Visa in the blog post said, “We’ll also look to foster meaningful relationships between creators and Visa’s network of payment partners, who can help creators reach new audiences and grow their businesses.”
Micah Johnson, a former MLB player, will play the key collaborative role in the project, he has been exploring the world of NFTs and blockchain art since his departure in 2018.According to Johnson, “I’m excited about the opportunity to work alongside and learn from a trusted brand like Visa. Working together, we want to arm creators with the resources they need to stay at the forefront of this revolution.”
Micah Johnson sold his first NFT in 2020, it was his crypto native character, Aku.Cuy Sheffield, Visa’s vice president and head of crypto, in a tweet said, “New technologies emerging in the crypto ecosystem, like NFTs, have the potential to lower the barrier to entry for digital creators across the world to build their own small businesses.”