If you are wondering when is the best time to post on Instagram and other social media platforms, go through this article to know every detail. According to Statistica, Instagram currently has over 1.21 billion active monthly users. Additionally there will be a surge in these figures to around 1.44 billion active monthly users, or 31.2% of global internet users by 2025.
Best Time to Post on Instagram
Hootsuite, a social media management platform revealed the best time to post on Instagram depends on the type of account you own and who your audience is. The platform further said, around 30,000 Instagram posts from businesses of all sizes are analyzed and the best time to post on Instagram is 2 p.m. ET on Wednesdays.
Best Times to Post on Instagram (all times ET):
- Monday 2 p.m., 3 p.m., 4 p.m.
- Tuesday 11 a.m., 12 p.m., 1 p.m.
- Wednesday 12 p.m., 1 p.m., 2 p.m.
- Thursday 2 p.m., 3 p.m., 4 p.m.
- Friday 5 p.m., 6 p.m., 7 p.m.
- Saturday 11 a.m., 12 p.m., 1 p.m.
- Sunday 9 p.m., 10 p.m., 11 p.m.
Best Time Each Day to Post on Instagram (all times ET):
- Monday 3 p.m.
- Tuesday 12 p.m.
- Wednesday 2 p.m.
- Thursday 2 p.m.
- Friday 5 p.m.
- Saturday 12 p.m.
- Sunday 10. Pm.
According to SproutSocial, another social media management tool the best times to post on Instagram (all times ET):
- Monday 12 p.m.
- Tuesday and Wednesday from 11 a.m. to 2 p.m.
- Thursday and Friday 11 a.m. and 12 p.m.
SproutSocial, studies suggest these are the times when Instagram has the highest engagement of its users,
You should adapt to a posting schedule that fits with the activities of the audience you intend to target, said, Hootsuite
Best Day to post on Instagram?
SproutSocial, says the best days to post on Instagram are Tuesdays and Wednesdays.
Worst day to Post on Instagram?
Sunday according to SproutSocial is the worst day to post on Instagram.
Best Time to Post on Facebook (SproutSocial)
- Monday through Friday at 4 a.m. (all times ET):
- Tuesday at 11 a.m. and 1 p.m. (all times ET):
Best Day to Post on Facebook (SproutSocial)
- Tuesdays through Fridays and the worst day to post is Saturday
Best Time to Post on Twitter (SproutSocial)
- Monday, Tuesday, Wednesday, Friday and Saturday at 10 a.m. ET (Based on Engagement levels, these are the best times to post on Twitter)
Best Day to Post on Twitter (SproutSocial)
- Tuesdays and Wednesdays.