Lover App
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If you have trouble with your sex life and find it awkward to visit sex therapists, get sex tips on the latest Lover App. This iOS-based app will allow you to take a sexual personality quiz, explore carnal knowledge tutorials and discretely figure out which turn-ons you share with your partner.

The Lover App is the brainchild of board-certified sexual medicine clinical psychologist Dr. Britney Blair. The app will be available on the Apple Store from today. It is backed by Tinder founder Sean Rad and other investors who have invested $5 million in seed funding.

Dr. Blair said, “It is strange that there are such taboos around sex when it is something we all do…whether we enjoy ourselves or not. We think it is time to start the conversation around this important aspect of our health. We believe Lover can help build confidence, facilitate communication, improve partner connection and just raise consciousness about sex and sexuality.”

The app offers a solid portion of the Lover’s content free for the first seven days. This will also include guides to oral sex, video explainers on how to be generous in bed, and multi-step “playlists” of content like “Getting Hard, Made Easy.”

Subscribers will be charged $9.99 per month or $59.99 per year for continued access to themed educational materials like “Coreplay Not Foreplay” and “Fantasy To Reality” that are recommended based on the results of your sexual questionnaire.Lover-App

Dr. Blair while talking to Techcrunch said, “Almost 50% of women and 40% of men have a sexual complaint . . . [but] most people don’t realize how common and treatable their issues are,” Dr. Blair tells me. “In our [pre-launch tests] focused purely on erectile dysfunction, 62% of users reported improvements to their erections within three weeks of using the app. That’s pretty wild when you think Viagra’s efficacy rate is approximately 65% and it lasts only five hours.”

The Lover App plans to tap the market for education-based alternative approaches to sexual wellness. The developer, Dr. Blair got interested in the topic a decade ago after a Stanford grad school lecture illuminated how prevalent sexual problems are but how quickly they can be resolved with learning and communication.

Her team consists of CEO Jas Bagniewski, who’d been the manager of Europe’s largest e-commerce business, Zalando in the U.K., and a founder of City Deal that sold to Groupon.

The Lover App provides quality and more compassionate content compared to pornography, where most people learn about sex. Lover App offers you the comfort of having a real sexual doctor at your service. The entire look and feel of the Lover app make you feel empowered rather than sleazy.

According to Dr. Blair, it is hard to motivate people into behavioral change, people already have subscription apps on their phones and we may run into ‘subscription fatigue. People would prefer Viagra over the app as its impact is obvious. Also at the time, the sex tips might not go well with the users to understand its value or are redundant to what’s free online.

Only time will tell if users are willing to reach for their wallets and go for its paid services. If it turns out the app succeeds in giving users an unforgettable night thanks to its advice, then it may be able to seduce the users in the long run.