Netflix brings its short-form video feature, “Fast Laughs” to TV. The TikTok-inspired feature was launched last year to share funny videos and was only available on mobile devices for Netflix users. Netflix used it to introduce Netflix users to new shows, movies, and comedy specials they may want to watch.
Netflix gave the mobile feature a prominent placement on its mobile app. A measure took to counter losing users to other video sharing platforms like TikTok and now Instagram with its Reels feature. Currently, you can find the feature placed middle button at the bottom of the navigation bar.
Like TikTok, the feature offers a swipeable, vertical video feed where buttons to react, share, or save the content are stacked on the right side of the screen. Netflix aims to develop a social platform that will encourage users to add shows, movies, and specials to their Netflix watch list or jump right in to start streaming a title after viewing the short video teaser.
Though the TV version of Netflix’s “Fast Laughs” will work a little differently. Users will find the feature on their homepages with around rows 6 through 12. It will serve short videos at a time when users scroll down looking for something to watch. Instead, they can now navigate through the content vertically, as on the phone. You can also click through the videos with your remote control via the arrow on the right side of the screen.
The program’s name and rating will be displayed at the bottom of the screen. You can also choose to click a button for “More Info,” to be directed to the title’s landing page.
The feature will not be available on kids’ profiles as it may showcase more mature content sometimes. Currently, Netflix is offering a kids-friendly short-form video feature on mobile, it is yet to be seen if it will expand to the TV. According to Netflix, the “Fast Laughs” feature will respect users’ maturity settings, if configured.
The Netflix Short-Form Video Feature, “Fast Laughs” will include clips from Netflix movies like “Army of the Dead,” “Fatherhood,” and “The Kissing Booth;” TV shows like “Big Mouth,” “Dead to Me,” and “Never Have I Ever;” plus stand-up comedy from Ali Wong, Jo-Koy, and Jerry Seinfeld, and more.
According to Netflix “Fast Laughs” on the TV will be rolled out as a test for the time being to English-speaking markets including the U.S., Canada, the U.K., Ireland, New Zealand, and Australia, among others. The feature will start rolling out on Feb. 22 and slowly continue in the days and weeks ahead.
This is the first time the company has borrowed a concept such as “Fast Laughs” from social media apps when designing new features.