Superapp Tata Neu is Tata Group’s take on Jio Platforms and Amazon. The $103 billion company today rolled out the app that will offer a range of services from e-commerce, and grocery to hotels and compete against the likes of Walmart-owned Flipkart, Amazon, and Mukesh Ambani’s Jio Platforms.
The Tata Neu super app will include many components not only owned by Tata Group but also include online grocer BigBasket, electronics store Croma, pharmacy service 1mg, luxury brand Cliq, streaming app Tata Play, ticketing with AirAsia and food and beverages with the coffee chain Starbucks.
Additionally, users can use Tata Pay, its own UPI payments service, which is debuting with the launch of Neu.
According to TheInformation, Tata has been working on the app for the last three years, eyeing a bigger play in eCommerce and startup investments for at least six-year. The early discussions between Tata and Alibaba came to an end after the surprising departure of Cyrus Mistry, then chairman of Tata Group.
Many executives inside the firm had differences of opinion on how Tata Group plans to position the app. Early reports related to the app in February suggested it was plagued with bugs and strange design lapses at the time. The latest version 2.0 of the Tata Neu app has a significant improvement.
According to N. Chandrasekaran (pictured above), the chairman of Tata Group, “Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata.”
The launch of the Tata Neu app sets its foot forward to take on the growing universe of digital services from the likes of Google, Facebook, Amazon, and Walmart. The Indian E-Retail business is estimated to be worth around $150 billion in the next four years.