The latest Tinder feature called Blind Date enables users to bring back memories of dating in the era before smartphones. This new Fast Chat experience pairs members before allowing them to view each other’s profiles.
According to Tinder the purpose of this feature is to give users a “low-pressure way to put their personality first,” this means they will have to rely on conversation to make a first impression.
The mode was partially inspired by the popularity of the Netflix dating show, Love is Blind. The show paired people up based on their answers to random icebreaker questions, such as “I put ketchup on ____.” They were required to enter a timed chat with only their answers to the question being the link to the conversation. Once the time runs out and then ends up matching their profiles are revealed to each other.
Tinder said members using Blind Date made 40% more matches than while using another Fast Chat feature with visible profiles in early tests conducted. The feature could end up meeting new people where otherwise a user may be ignored. Though it can turn out to be a brutal experience as you may risk getting ghosted and rejected once profiles and looks are revealed, users can always choose to get paired with someone new.
The new Blind Date feature in Tinder is available in Explore for all US users and later be available for everyone around the world.