India is considered to be the biggest market for WhatsApp, in a bid to boost its payment service in India WhatsApp has now added colorful sticker packs. This is yet another localized feature intended to woo millions of Indian users. WhatsApp has already launched its payment service in India but has received a lukewarm response so far.
With the festive season around the corner, the social media platform is trying to stir up some excitement. WhatsApp has added five sticker packs with a lot of cultural references around how Indians handle their money that only desis(Local) will get.
The stickers include a variety of stuff from Rakhi gifts or asking for Eid, sure to put a smile on the recipient’s face. WhatsApp has partnered with local artists to create these stickers such as Anjali Mehta, Anuja Pothireddy, Mira Malhotra, Neethi, and Osheen Siva.Now users in India will have an option to attach one of these stickers while making a payment in WhatsApp. This will give a personal touch, though you can also send them without payments too, the fresh packs are live and you can install them.
Currently, the Indian UPI segment is dominated by Google Pay and PhonePe, with limited space for new entrants. Which makes it even difficult for someone as resourceful as WhatsApp. With the introduction of the stickers, WhatsApp is trying to woo Indians towards its own payment service intertwined with Indian culture.