A few weeks ago Netflix announced its plans to start offering video games. Netflix’s extension into gaming will kick off with mobile.
To start off Netflix will offer its subscribers access to gaming at no additional cost just like films and series.
Netflix has earlier shown interest in gaming with its interactive content such as Black Mirror Bandersnatch and its retro-inspired Stranger Things games. Though Netflix admitted it was in its early stages of further expanding into games. The expansion is somewhat identical to what it was when it expanded into original films, animation, and unscripted TV.
Netflix in a letter to its shareholders said, “since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
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According to Netflix COO and CPO Greg Peters, Netflix plans to focus on its original IPs in order to differentiate itself from what everyone else is offering.
He said, “We are in the business of creating these amazing worlds and great storylines and incredible characters, and we know the fans of those stories want to go deeper”
The Netflix gaming platform will be an ads-free platform, while the subscription model will offer some opportunities to focus on a set of game experiences that are currently underserved by those dominant monetization models in games.
Peters further added, “We don’t have to think about ads, we don’t have to think about in-game purchases or other monetization, we don’t have to think about per-title purchases – really we can do what we’ve been doing on the movie and series side which is really just, hyper laser-focused on delivering the most entertaining game experiences that we can.”
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