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Emails are widely used to send and receive messages. Emails are used by political parties, journalists, social networks, online stores, and many more. While all of us want to know if the emails we sent have been opened, and it’s not difficult to Find if your Emails Track You Back
A number of tools are available that can help you figure this out. Use of tracking pixel in the emails will notify once the image is loaded. Email tracking pixels have in fact turned out to be the popular method used for tracking emails.
What is an email tracking pixel?
An email tracking pixel is a square image sized 1px by 1px. It is inserted into an email via a line of code. They are discreetly placed in the header or footer of the email and are often transparent which makes them difficult to detect.
What does email tracking pixel do?
Online marketers often use email tracking pixels to track open and click rates, discover traffic sources, track conversions, and collect other useful data points via email software like MailChimp. While more advanced versions ie. remarketing pixels allow have strategic functions that deliver the user personalized advertising around the Internet. You can also learn how to get rid of spam emails?
Advantages of email tracking pixel for sales and marketing teams?
- Know how many people open your emails
- Know how many people click through links
- Know the general success rate of each campaign.
- Provides information about headlines, preview text, and even sent times/days that will generate more opens and clicks.
- Email providers recipients use.
- Region their audience is located in.
How to stop tracking emails?
Since emails are commonly tracked using pixels, the best way to stop being tracked is to stop images from loading by default inside your email application. It may not look pretty to your eyes, but is a proven tactic against email tracking. You can do the settings as explained below
Gmail Web Users
- Go to Settings > General: next to Images
- Select Ask before displaying external images.
Gmail macOS Users
- Click the cog icon
- View Settings, General next to Images
- Select Ask before displaying external images
- Uncheck Load remote content in messages
Windows 10 Outlook Mail Users
- Tap the cog icon at the bottom of the navigation pane.
- Turn off the Reading pane and Automatically download external images options
Gmail Android Users iOS Users
- Tap the menu button (top left)
- Settings, your email account, and Images
Gmail iOS User
- Go to Settings
- Choose Mail
- Turn off – Load Remote Images option
Outlook for Android and iOS users
- Tap your profile picture (top left)
- Tap the cog icon
- Select your email account and Enable – Block External Images option.
You don’t need to worry if you are using other email clients, as most of them come with similar settings. Once you have disabled image loading in your emails, it will ensure no embedded tracking pixels will be able to track if you have opened the email.
Other email apps besides the ones we’ve mentioned will usually have similar options you can make use of. It’s still possible to view images inside emails in these apps, it’ll just need an extra tap or click to do it. If images aren’t loaded up, then any embedded tracking pixels won’t be accessed and won’t report that they’ve been opened.
How to Spot Tracking Emails
Prevention is better than cure, there are a number of tools available that can stop tracking emails. These tools are able to block images from loading by default. Accompanied by a number of other precise options it becomes relatively easy to stop your email from tracking you back.
Tools to Stop Emails from Tracking You Back
- Ugly Email: Ugly Email is a free open-source tool that helps you deal with tracking pixels. You can install the Ugly Email extension on Chrome as well as the Firefox browser and works with Gmail.
- Mailtrack: Mailtrack is a Gmail add-on that can add as well as identify emails with trackers in them. Though you may prefer to view email read receipts, similar to the ones in many instant messaging apps, users at the other end will often be unaware of what’s happening at your end.
- Trocker: Trocker is yet another free extension available for Chrome and Firefox browsers. It works well with Gmail, Yahoo, and Outlook webmail. It marks all blocked tracking pixels in your emails with a small T icon in the subject header. You can also manually identify tracked links in your messages and block them.