If something new gets you excited, Ubuntu Linux gets a new logo. Ubuntu is the most popular Linux-based desktop operating system out there. Remember Sheldon mentioning Ubuntu in the popular TV sitcom The Big Bang Theory.
Canonical today announced the best Linux operating system getting a new logo. The new logo is surely an improvement to the earlier logo, though keeps the similarity intact.
The new logo stays true to what Canonical calls it “Circle of Friends”, it seems like three people holding arms from a top down view. The latest logo stresses this even further, while it also gets an orange rectangle.
According to Canonical, “While it is important to have a respectful continuity with the previous Circle of Friends, the updated version is leaner, more focused, more sophisticated. It also makes a little more sense that the heads are now inside the circle, facing each other and connecting more directly. The rectangular orange tag is a break from the conventional square or circle, as it allows for the boldness of the orange to express itself and provides a recognizable colorful mark across media. Finally, the logo moves from a tiny superscript to a large, dynamic, and leading presence.”
Marcus Haslam, Canonical’s Head of Brand Design has designed the new logo. According to him, “Together with our CEO Mark Shuttleworth, we had a free for all in our thinking, both times. Bringing in lateral thinking, feedback, and creativity from across the business to get to the bottom of what the logo represents to see what comes out. And we did have some quite left-field ideas. But our values had not changed back then and neither have they now. So in the end, nothing made sense apart from simply updating the Circle of Friends to a more contemporary look and feel.”
The Ubuntu logo has evolved a lot over the years, you can experience the transformation in the video below. Though the changes are small and subtle they are significant. Would love to hear from you what you think about the latest Ubuntu logo in the comments section below.
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