BMW unveils a color-changing iX Flow SUV at CES 2022, certainly gonna be a game-changer if you are bored of your car’s same color. The latest iX flow SUV from BMW with E ink technology enables you to change the color of your car’s exterior at the touch of a button.
According to BMW, “In the future, digital experiences will not only take place on displays. The real and the virtual will increasingly merge,” said Frank Weber, a member of BMW AG’s board of management, in a statement. “With the BMW iX Flow, we are bringing the car body to life.”
BMW USA teased its latest iX Flow on its Twitter handle along with a few photos.
— BMW USA (@BMWUSA) January 6, 2022
During a video demonstration of the technology, Stella Clarke, Project Lead for BMW iX Flow featuring E Ink said, it will allow drivers the opportunity to better personalize their vehicle to their liking.
She further added, “You choose the clothes you wear. You choose your social media status. And you can choose the color of your car.”The iX Flow can do many things other than just jazz up the looks of the car. For instance according to Clarke, one can flash different colors while you try to find your car in the parking lot.
Chevrolet at this year’s CES introduced an electric version of its popular Silverado pickup truck.