Brave answers its customers’ demand to replace Google as its default search engine with its own ‘Privacy-Preserving’ search.
The company announced its decision in a blog post, it will replace the world’s most popular search engine with Brave Search. It is the company’s own “independent index, and doesn’t track users, their searches, or their clicks.”
The Brave browser will have Brave Search set as default for Brave users in the United States, United Kingdom, and Canada instead of Google. Brave Search will also be replaced in other default browsers such as Qwant in France and DuckDuckGo in Germany.
The blog post mentioned, “Today’s Brave desktop browser update (version 1.31), as well as the Brave Android app (version 1.31)* and the Brave iOS app (version 1.32) all automatically offer Brave Search as the default for new users in these five countries, with fully localized versions in non-English geographies. Brave users can easily choose a different search option if they prefer by managing their search engine settings. Brave Search is also available in any other browser at search.brave.com.”
Users all over the world may still be able to set their default search engine back to Google or DuckDuckGo, though Brave would be hoping many won’t. The advantage of having Brave Browser are it does not show any ads in its current form. Though the company has plans to change that later this week.
According to Brave, the free version of its search engine will “soon be ad-supported,” with the company planning to offer a premium ad-free plan later down the line. Earlier this summer the company also launched Brave Search in beta.