The Dallas Cowboys became the first NFL team to venture into cryptocurrency, after landing a historic deal announced at The Star on Wednesday.
Jerry Jones and Blockchain.com Co-Founder and CEO Peter Smith announced their partnership at a press conference this morning at the Cowboys headquarters at The Star in Frisco.
Blockchain.com is the world’s most trusted platform for trading cryptocurrencies for retail customers and institutions and will be the exclusive digital asset partner of the Dallas Cowboys.
The agreement between the two includes extensive branding, advertising, content, and event opportunities. To be precise it also includes the club space inside AT&T Stadium, rights to social/digital integrations, highly visible signage within the stadium bowl, as well as extensive TV, radio, and digital advertising. The collaboration worked out ways for fans to quickly access Dallas Cowboys content and their Blockchain.com Wallet.
Jones added, “Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products, and remains relentlessly focused on customers. They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com.”
Additionally, the partnership will bring together communities both virtually and online via engaging social media promotions. Fans will be offered access to exclusive experiences and rewards through their Blockchain.com Wallet, this includes away game VIP trips to player-hosted events.
An upcoming “Block Party,” will have teams curate inclusive fan experiences. Interested fans will get to learn more about the digital assets space at an educational summit. The partnership promises to create philanthropic campaigns where transactions can give back to the community, especially around the holidays. The content produced will be focused on helping members of the organization, the team, and the fan community to understand cryptocurrency and Web3.
Blockchain.com CEO Peter Smith said, “We chose to partner with the Cowboys because they represent the most trusted brand in professional sports, they compete with a champion mindset, and believe in long-term partnerships. Growing up in rural America where football is deeply rooted in the culture, I’m incredibly honored to join forces with the world’s most valuable sports franchise and the Jones family, who have dedicated their lives to building a first-class franchise on and off the field for 33 years.”
Blockchain.com will run a special promotion via blockchain.com/first, to kick off the celebration with Cowboys fans. Fans signing up with their emails on the landing page and purchasing $100+ of crypto within the next week will get a $50 crypto bonus.
Blockchain.com has more than 80 million customers in over 200 countries, making crypto easy to use with a powerful Wallet, lightning-fast Exchange, data-rich Explorer, and a bespoke Institutional Markets business.