Eye for an eye actors Javier Bardem Iris NFT will be auctioned for Sight-Saving Charity, an organization that restores sight to people in the developing world.
The auction will be conducted online at www.irisdelmundo.org from midday CET/BST on 29 September until 6pm on 6 October.
The Oscar-winning actor said: “When you lose what you can feel, it might not be a big deal. But when you get it back, and have the power to feel everything again, it’s life-changing.”
He donated a photo to Ojos del Mundo (Eyes of the World) for them to auction as a new way to fundraise.
Javier was married to fellow Oscar-winner, Penelope Cruz. Along with his wife, they supported numerous charities, donating money to help rebuild homes after the Haiti earthquake and raising funds for the Open Arms project. He rose to fame in the 1992 film Jamón Jamón, in which he played opposite a teenage Penélope Cruz and was nominated for an Oscar for his performance as Raoul Silva, the villain in the James Bond film Skyfall.
Ojos del Mundo provides treatment for avoidable blindness in many countries around the world. They work with various groups of people, such as refugee Saharawis in Algeria Mali, Bolivia and Mozambique, to provide care.
In the past 20 years, it has restored sight to more than 37,000 people and trained 13,000 Indigenous specialists.
Demand is high for the digital tokens of celebs’ faces, ensuring the product’s rarity and driving up the value.
Anna Barba, director of Ojos del Mundo (Eyes of the World), said that in addition to raising funds for people with avoidable blindness, a major goal of the campaign is to help raise awareness.
“Javier has shared with us something as personal and exclusive as his eyes in a form that can be bid on by anyone. His eyes have borne witness to special moments, and now they can be a part of your life through this inspiring, original photograph.”
Cataracts are an abnormal development of the crystalline lens of the eye. Half a billion people live with cataracts, and one in five adults over 60 years old living in low- and middle-income countries have them, according to the International Agency for the Prevention of Blindness.
Ojos del Mundo refused to speculate on how much they hope the auction might raise, but said that they already have set a reserve price of €9,000 which would pay for eye tests for 1,300 people; €30,000 would fund four years of training for an ophthalmologist; and €50,000 would meet the cost of 715 cataract operations
If the auction is a success, the organization will repeat it and try to find another international sporting figure.
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