The latest Instagram guidelines for creators make it clear, Instagram won’t allow users to post videos with TikTok watermark on its platform. @creators account also issued new best practices for Instagram users, the tips will guide them on how to produce content that’s more likely to be seen and promoted.
The Instagram team suggests users use music found in its library or sound they find on Reels. It also suggests posting vertical videos and starting a trend for others to participate in such as dance crazes, as well as “entertaining” and “fun” content.
It has also tried to inform users to not frequently post poor quality videos, videos with watermarks and logos. Videos with borders around it are also not recommended frequently.
Devi Narasimhan in an email to the news media said, “We’re building on what we’ve learned from Explore to recommend fun and entertaining videos in places like the Reels tab, and personalize the experience”
He further added- “We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it.”
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According to Narasimhan, surveys conducted suggest the Reels experience is less satisfying when the content is recycled from other apps or the video is of poor quality. This makes it difficult for others to discover the content who are not following the person who posted it.
Initially, people were allowed to bring their TikTok videos over to Instagram Reels. But now almost after six months of Reels successful launch in the US, there is a surge in its popularity. The creators don’t want Instagram to turn into a dumping ground for all such videos. The new norms will have the content creators work a bit harder to create new videos, rather than recycle their videos from other platforms.