McDonald’s makes a move into the Metaverse, the American fast-food giant has filed around twelve trademark applications on February 4, eleven of these have direct references to virtual restaurants. cafes, concerts, and other virtual services, goods, and events.
Josh Gerben, founder of Gerben Intellectual Property, in a tweet, mentioned 10 applications filed by the fast-food chain.
According to the filing, the company may have plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
A filing request to trademark says, “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens” (NFTs).
McDonald’s Metaverse trademark application includes the McCafe brand. It also seeks a trademark for “Virtual food and beverage products” and “Downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens.”
With many techs and luxury companies jumping onto the Metaverse trend, McDonald’s wants to keep pace with it and get their share of the future digital world.
Earlier last year, Walmart and Crocs filed trademark applications indicating their plans to offer virtual goods, digital assets, and NFTs.
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