Netflix plans to expand gaming with major IP deals with Fortnite-like updates after its recent mobile games launch two months ago. The company on Thursday told investors its plans to expand its gaming portfolio across both casual and core gaming genres.
Earlier in November, Netflix launched its gaming services for Android and iOS, publishing 10 mobile games such as Stranger Things 3: The Game and Bowling Ballers.
Netflix’s recent job offers suggest the inclusion of both live services games as well as an expansion to PC and console gaming. Also the companies COO hinted at major licensing deals ahead.
In a letter to its investors, Netflix said, “It’s still very early days but we’re pleased with our progress. We want to “continue to program a breadth of game types to learn what [its] members enjoy most.”
According to Netflix COO Greg Peters, the company has witnessed good growth with the games published so far. He also hinted at bigger ambitions in the future like building games related to the company’s in-house IP, something Peters called “a huge long-term, multi-year opportunity.
Peters further added, “We are open to licensing large game IP that people will recognize,” he said. “I think you will see some of that happen over the year to come.”
Earlier Netflix in a recent job listing was looking for “head of live services” to “help deliver the next generation of video games to a worldwide audience.”
Live service games are games that get updated regularly with new content such as Fortnite, Apex: Legends and Overwatch. These types of games keep players engaged over long periods of time, which makes them a great match for a subscription service looking to reduce churn.
The company expects the potential candidates to “deeply understand the live service-driven game category on various platforms, delivering strong competitive analysis of game designs and live service programs that generate excellent long term player engagement.”
The job listing also mentions the company wants to offer its members an “optimal subscriber experience, however they choose to play.” Currently, Netflix caters mainly to mobile users, but the job listing suggests the company’s intentions to bring more tiles to additional platforms in the future.
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