Tidal music subscription service offers a free tier for the first time. The free offer will be valid for US consumers to explore the service at no cost.
The Tidal free tier offer will allow users to access music streamer’s full catalog and playlists with “limited interruptions.”
With this Tidal now has two subscription plans for listeners who want higher-fidelity sound quality.
- Tidal HiFi for $9.99 a month offers Hi-Fi sound, offline listening, and no ads.
- Tidal HiFi Plus for $19.99 a month offers optimal sound quality as well as features such as direct-to-artist payments, where a portion of a listener’s monthly subscription fee goes toward their top streamed artist.
According to Jesse Dorogusker, head of Tidal, “We’re building a platform that values art, artists, and culture, and for the first time opening the platform experience up to a wider group of fans with the free tier.”
Tidal has been around since 2015 and backed by hip hop mogul Jay-Z, emerged as a potential contender to stalwarts like Spotify and Apple Music. It was considered to be an artist-centric service available for a paid subscription delivering the best quality audio along with other perks from invested artists.
Jay-Z earlier this year sold his stake in Tidal to payments service Square for $297 million in cash and stock. Jay-Z was named to Square’s board of directors as part of the deal.