YouTube Shorts has gained a considerable amount of popularity over the past year. Bloomberg in a report stated has around 30 billion daily views, Google now plans to have app-install ads and other promotions included.
According to Google’s chief business officer Philipp Schindler on an investors call, “While it’s still early days, we’re encouraged by initial advertiser feedback and results.”
Google has posted ad revenue growth of 14%, which is considered less than the analysts’ expectations. This shortfall has been accounted for by the drop in direct response ads, like app-install campaigns.
YouTube Shorts was launched in 2020 in India and later expanded to the US a year later. There have been changes made ever since it was launched to offer a better user experience. Now the company is focusing on monetization.
According to Pichai, viewers watch more than 700 million hours of YouTube content daily on connected TVs. Soon YouTube will introduce new smartphone features for connected TVs, making it easy for users to comment and share content.