Zedge – Phone Software Company acquires Emojipedia, which is an internet encyclopedia for emojis.
Emojipedia was founded in 2013 by Jeremy Burge, it is the world’s leading emoji resource and foremost authority on Emoji use. It serves over 50 million pages of emoji information each month. It provides up-to-date emoji definitions, emoji trend data, and the latest news about emoji additions and approvals.
Zedge is a global developer for mobile phone personalization and entertainment apps. According to Jonathan Reich, CEO of Zedge, “We are excited about the combination of these two leading world-class brands, catering to consumers who are looking for quality content to express their tastes, desires, and aspirations.”
Emojipedia has been a voting member of the Unicode Consortium, the standards body responsible for approving new emojis. It works alongside major emoji creators including Apple, Google, Facebook, and Twitter.
Jeremy Burge, Emojipedia’s Founder and Chief Emoji Officer said, “We’re thrilled to be joining the Zedge family and we can’t wait to take Emojipedia to the next level. Since launching in 2013, we’ve worked tirelessly to become the most trustworthy provider of emoji information worldwide. This space is now more creative and customizable than ever, as people make use of emojis, stickers, and avatars in their day-to-day communications. Zedge has an excellent track record of helping people express their identity, which makes this a perfect opportunity to work together and expand our vision.”
Jonathan Reich, CEO of Zedge further added, “With billions of people using emojis daily to personalize their texts, emails, and social feeds, Emojipedia will diversify our portfolio while making Zedge even more attractive to its rapidly growing global user base. As we look to the future, we see a host of outstanding opportunities to further advance Emojipedia’s standing in the marketplace while also expanding upon Zedge’s value proposition to its users.”
The financial details of the deal are not yet revealed, but the transaction is immediately accretive to fiscal 2022 earnings.