The CES 2022 event will commence this week in Las Vegas, in spite of being hindered by Covid 19. This year we will get to see some brilliant technologies such as Metaverse, NFTs, Self Driving Tractors, and more Virtual Events. The CES organizers, the Consumer Technology Association (CTA), will be hosting the hybrid event scheduled to run from Jan 5-8.
Last year CES was a complete online event due to the Covid 19 as vaccines were being deployed. This year too many big names have bowed out along with some media outlets canceling the plans to cover the event in person.
According to CTA president and CEO Gary Shapiro in a statement on Dec. 31 said, “We are shortening the show to three days and have put in place comprehensive health measures for the safety of all attendees and participants,”
Shapiro further said, “Every CEO will say the same thing, face-to-face relationships are so important, and you know, that’s what COVID has taught us.”
He further added, “what they’re seeing is lower attendance, but a higher quality and that’s what we’re seeing as well.”
The CES 2022 event will see more than 2200 participate in person, compared to 4400 companies present at last year’s pre-Covid CES event. This year’s event will feature more than 40 conference sessions and events including Tuesday night’s keynote address by Samsung Electronics CEO and vice chairman Jong-Hee Han. You can watch it on Samsung’s website.
General Motors CEO and chairman Mary Barra’s keynote on Wednesday will also be streamed.
She will unveil the new electric Chevrolet Silverado pickup. The other companies to cancel onsite participation like GM includes Microsoft, IBM, Intel, Panasonic, and T-Mobile.
As a precautionary measure, all attendees at the event will be required to show proof of vaccination to get their attendance badge. They will also get a free Abbott Laboratories’ BinaxNow COVID-19 self-test. While using the official transport masks will be required. Tests will be conducted at venues and attendees can get a test before their return trip home. Care for proper ventilation has been taken care of, the area has been expanded with aisles being widened to allow better social distancing.
CES 2022 – Metaverse
We will see Samsung showcase metaverse by decorating a virtual home with its new home appliances and products in “My House,” an online experience hosted on South Korea’s virtual world Zepeto.
According to Yungwoong Kwon, manager of Samsung Electronics’ global marketing center, “My House provides users with a chance to become familiar with Samsung’s products and experiences ways to improve and customize their homes.”
Owo, a tech company from Spain, will showcase a wireless wearable vest. It can connect you physically to the metaverse, making you feel as if you are catching a ball, getting hit, or hugged.
Currently, the vest is being tested with video games, it uses haptic technology to deliver vibrations. It offers more than 30 different sensations your online avatar may be experiencing.
Shelly Palmer, who is the professor of advanced media in residence at Syracuse University’s Newhouse School of Public Communications said, “I expect to see several augmented reality and virtual reality metaverse concepts since everyone is trying hard to figure it out.”
Palmer is well-known for his exclusive executive tech briefings and floor tours at CES. This year he will stream an online-only Innovation Series Summit live Wednesday at 11 a.m.ET/8 a.m. PT on shellypalmer.com/live.
PulpoAR a Turkey and US partnered start will present a Virtual makeup chair. The company will demonstrate its augmented reality-powered shopping technology. The technology will allow users to test lipstick, eyeliner, and other makeup before purchasing online. According to CEO Onur Candan said in a video on Twitter said, “We will be on the stage with our groundbreaking projects in this field and our focus on Metabeauty.”
The South Korean tech company Asimula will bring Live VR concerts to the metaverse using smartphones and virtual reality headsets.
Super-smart glasses by Vuzix Shield augmented reality safety glasses will allow users to receive and send data and video via this Android OS-powered eyewear. The Rochester, N.Y. company is also a CES Innovations Award winner and recently agreed with Verizon to make glasses that deliver AR-enhanced sports and games via 5G.
The NFTs, one of the many hyped tech trends, will see the participation of socialite Paris Hilton, who has invested in NFTs and digital art and released her own NFTs.
Paris Hilton will be part of the panel discussion which will also include Roham Gharegozlou, CEO of Dapper Labs, the company behind the popular NBA Top Shot NFTs, digital video collectibles with a digital certificate of ownership secured by blockchain technology.
Hilton who released her first NFTs in 2020 told Bloomberg, she has been “obsessed with NFTs and the never-ending possibilities of this technology ever since NFTs are the future for creators, creatives, and collectors, and this is just the beginning.”
Self-driving tractors and robots
This year at CES the self-driving technology gets a twist with John Deere possibly showcasing a self-driving tractor. John Deere had also been awarded a CES Innovation award for its See & Spray robot just ahead of the CES event. The robot uses machine learning and computer vision to more precisely spray herbicide on weeds and not plants.
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