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Microsoft launches a personalized news feed called Start. Start will be embedded into the Windows 10 taskbar and the widget section of Windows 11.
According to the Microsoft blog post, users can also access Start via the web, iOS, and Android apps and the new tab page in Microsoft Edge.
The personalized news feed is powered by Microsoft’s AI and Machine Learning expertise in addition to human curators to create news feeds tailor-made to suit the user’s interest. Start is capable of curating more than 1000 publishers from around the world.
Start will get tuned in with your interests as you tend to use it more and know the things you prefer to read about. You can personalize the app with the personalize button to refine the feed or choose when to see a publisher or story you’re not too keen on. The app links your preferences with your Microsoft account, this means it offers the same user experience on all platforms when you log in.The Start App offers information cards on topics like weather, traffic, sports, and finance. You can pick which cards you want to pop up for at-a-glance information.
Though MSN will stay with us, for now, Start will replace Microsoft News. Users will get to view the Start branding the next time they update the app. While users visiting the Microsoft News site will be redirected to the Start home page.
Windows users may seem to get a bit confused with the app’s name, as many users may end up associating it with the Start button in the operating system. The latest offering from Microsoft does give users a good experience and a chance to keep a tab on the news you are interested in.